2007
Felice had achieved the breakout annual sales volume of thirty million USD dollar.

2003
International sales & marketing branch was set up in Shenzhen to expand aggressively the global market from all aspects.

1999
The first whole fruit juicer in China was produced in our production line, and with brilliant features of professional, powerful, efficient, safety, low noise which significantly fulfills the blank space in Chinese market.

1999
The 2nd manufacturing plant was established for stepping with the extremely fast business growing and the products started to enter into Asia market out of China, mostly in Japan and Korea.

1992
Felice was established with the 1st manufacturing workshop covering only 30 talented staff in Shunde, Guangdong province and the products are mainly blender for domestic market in China initially.