Established in June 1992, Felice has been engaging mainly in design, production and sell of high quality home appliances including blenders, food processors, hand blenders, hand mixers, juicers, meat grinders, stand mixer, etc.

Distinctive design and outstanding quality are our core principle which has been pursuing for over two decades. Benefiting from this, now Felice is becoming one of leading and professional manufacturers of home appliances in China with two major production bases in Guangdong, China covering a total area of 30,000 square meters and 1,000 talented staff around.

For over two decades’ development, Felice has now successfully established strategic long-term cooperative relationship with many international giants including Breville, Delonghi, Electrolux and so on.

In 2007, Felice had achieved the breakout annual turnover of thirty million USD dollars and 95% of the products have been exporting into over one hundred countries and regions all over the world, especially in Europe, America and Asia.

Today, Felice is one strong, aggressive medium-sized enterprise, and will constantly continue to seek after the goal of "Creating elegant life for people".